Rivalry, a leading iGaming operator, has announced the upcoming launch of Rivalry Token. Its own native crypto currency. This move is a significant development in the company’s strategy to enhance its product offerings and provide innovative experiences for its digitally savvy customer base.
Scheduled for release in the second half of 2024, the Rivalry Token aims to revolutionize the way users interact with the platform. According to Rivalry’s CEO and Co-Founder. Steven Salz, “Online gambling is the latest web-based consumer category being increasingly disrupted by block chain technologies with greater speed, access and functionality than their legacy counterparts. Tech-savvy bettors are leading a behavioral shift towards more experiential and crypto-enabled gambling experiences that are taking wallet share from incumbents at an accelerated rate.”
The integration of Rivalry Token across the company’s diverse product suite will unlock a range of new functionalities and user experiences. Users will be able to earn tokens through various activities. Such as placing bets and referring friends to the platform. These earned tokens can then be utilized to perform actions like boosting odds or participating in exclusive jackpot opportunities.
Pre-farming campaign for Rivalry Token:
To facilitate the adoption and accumulation of Rivalry Token. The company has launched a pre-farming campaign. This initiative allows users to accumulate an interim currency through their engagement on the Rivalry website and social media platforms. This interim currency will then be seamlessly converted into Rivalry Tokens during the token generation event scheduled for the second half of 2024.
Rivalry is expanding its support for major cryptocurrencies. Including Bitcoin. Ethereum, and Dogecoin. This move aims to provide users with greater flexibility and convenience in placing bets using their preferred digital assets.
Following the official launch. Rivalry Token will be available in all active markets. With the exception of Ontario and Australia. The company plans to release additional details about the token. Including information about commercial partnerships and the token’s economics. In the coming months.
Earlier this year. Rivalry unveiled a new marketing campaign that featured NBA-themed collectible cards. Known as Rivalry Booster Packs. This innovative approach to engaging with sports fans and bettors demonstrates Rivalry’s commitment to delivering unique and engaging experiences to its growing user base.
Overall, the launch of Rivalry Token represents a significant step forward for the company. As it aims to leverage block chain technology and crypto currency to enhance its product offerings and attract an increasingly tech-savvy audience of bettors and gambling enthusiasts.
